Friday, March 4th, 2022 Alive 18,574 days
Itʼs nice to see a TV station with a streetfront studio. They were in fashion in the 1990ʼs, and most large markets had at least one. They were a way to showcase the station in high-traffic areas, similar to the way big consumer brands like Starbucks, Hershey, and Nokia build flagship stores on busy tourist streets to serve as 3D interactive billboards.
The first one I saw was at KSDK/Saint Louis in 1994. Chicago is a walking town, so by the early 2000ʼs, several radio and television stations built their own. WLS-TV, WMAQ-TV, WBBM-TV, and WGN radio all had them. WKQX radio had one in the Merchandise Mart, but since the Mart doesnʼt have much of a street-level presence, it faced inside, where all the office workers could see it. WLUP radio and WFLD television each did something similar at Michigan Plaza, but while the radio stationʼs version was well done, it was hard to find. The TV station never really pulled it off. Even Loyola Universityʼs WULW/Chicago, and its student TV station had a streetfront studio.
The last time I checked, both WLS-TV and WBBM-TV have let their former showcase spaces deteriorate, and theyʼre not much of a draw anymore. WGN radio was still using its space in Tribune Tower extensively, but no longer 24 hours a day. WGN had an interesting gimmick where a microphone was suspended outside of the studio, and the talk show hosts would occasionally engage members of the public.
A similar setup was featured in a Tony Hillerman book, outside of KNDN/Farmington. Itʼs possible that it was real, since the Hillerman books tend to be more fact than fiction.
When I was at WGN-TV we longed for a streetfront studio, like the big stations downtown. But we were way out in North Central, pretty much half-way out of town. When WGN radio opened its showcase studio, we were jealous, since the space next to WGNʼs studio was originally designed to be a TV studio, and itʼs where WGN-TV was located until it moved out of downtown in the 1960ʼs. We always thought that space should rightly be a TV studio again, especially with all of our competitors opening shiny new studios all over downtown.
That never happened, because the people who owned the TV station at the time thought the prime downtown location was better used as retail space, then a museum, then retail space, and then left empty.
The picture above is KHOU/Houstonʼs downtown streetfront studio, and the woman in front of it is anchor Shern-Min Chow. We worked together for about five years, and she was always nice to me, but I donʼt think sheʼd remember me, so I didnʼt say hi.
When I was at KHOU, we prided ourselves on the fact that we were the only TV station downtown. All the others were half-way out of town, and when important things happened, we were usually better positioned to get to the news before everyone else.
Since then, KHOU has moved even farther away from downtown than the other stations. Its main studio is in the Galleria Area, but at least this satellite studio gets daily use. The only TV station that does local news thatʼs farther away is KIAH/Houston, but its news product is a very faded shadow of what it was when I was there.