The sign outside this CVS says the pharmacy opens at 7:00am. I showed up at 8:00am, because thatʼs when Apple Maps says the pharmacy opens. Guess which one is right?
Holy shit, itʼs Apple Maps!
I walked into the store at 7:57am, sat in a chair by the pharmacy, and the metal security shutters rolled up at exactly 8:00am. Score one for the massive tech company.
Crowdsourcing used to be all the rage in the tech industry. It was a way to get content for your project for free. Use your automation system to ask enough people for content, and some small percentage will happy oblige. The problem with crowdsourcing is quality control.
If you let anyone contribute anything, anyone will contribute anything. I once built a crowdsourced system for people to share photographs of landmarks. A significant percentage of the photos contributed were people standing in front of a camera holding up their resumes, presumably hoping that someone searching for a photo of the Berlin Wall might magically hire them to write code in India.
In the example above, we see the result of two levels of folly. Getty Images allows anyone to upload photographs to its system in order to sell those pictures to other people. That's the crowdsourcing. Then Apple outsourced photography for Apple Maps to a bunch of entities, including Wikipedia, TripAdvisor, and also Getty Images.
The result is a photo of a city in China among the photographs that are supposed to depict the West Texas city of Midland.
Never trust content you don't control.
Apple Maps has Interstate 11 on it just weeks after the freeway that Obama tried to kill opened.
Apple even has satellite photographs. Those brown perpendicular things are tunnels so that big horn sheep and desert tortoises donʼt cross the freeway. Each is monitored by cameras and computers tally the number of critters using them.
Apparently the sheep learn quickly because the newspaper says thereʼs already several dozen using it per day.
