BlathrWayne Lorentz

Showing blathrs with the tag “Crowdsourcing.”

Failsourcing

Sunday, August 14th, 2022 Alive18,737days

Picture of a Chinese city in the Apple Maps entry for Midland, Texas

Crowdsourcing used to be all the rage in the tech industry. It was a way to get content for your project for free. Use your automation system to ask enough people for content, and some small percentage will happy oblige. The problem with crowdsourcing is quality control.

If you let anyone contribute anything, anyone will contribute anything. I once built a crowdsourced system for people to share photographs of landmarks. A significant percentage of the photos contributed were people standing in front of a camera holding up their resumes, presumably hoping that someone searching for a photo of the Berlin Wall might magically hire them to write code in India.

In the example above, we see the result of two levels of folly. Getty Images allows anyone to upload photographs to its system in order to sell those pictures to other people. That's the crowdsourcing. Then Apple outsourced photography for Apple Maps to a bunch of entities, including Wikipedia, TripAdvisor, and also Getty Images.

The result is a photo of a city in China among the photographs that are supposed to depict the West Texas city of Midland.

Never trust content you don't control.

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