Iʼm always trying to explain to my coworkers the importance of future-proofing what you publish.
Here we see a happy coffee sleeve touting Houston Methodist Hospitalʼs rank as the number 16 hospital in the nation. Except that it isnʼt.
Methodist is actually number 15. Sixteen was last year. But some middle manager thought it was a good idea to order fifty brazillion coffee sleeves flogging the #16 position, and now itʼs stuck under-bragging until they run out.
I know Southwest is trying to be folksy and humorous by having the status sign at the airport gate tell me I have plenty of time to read magazines. But I canʼt help but think, “No kidding. My flight has already been delayed six times tonight.”
When you leave the airside of Midway Airport, this is what greets you. On the surface, itʼs a nice welcome message from the Mayor of Chicago. Sweet.
The cynic in me immediately starts thinking itʼs a shameless promotion, and another way for her to get her face out there, like all those craptastic little towns scattered across America with signs reading “Welcome to Gripplebunk; Population 3,122; Cleetus McFasterberry, Mayor.”
But the more I think about it, thereʼs more to this sign. Itʼs Mayor Lightfoot taking pride in her city. More importantly, itʼs hizzonor putting her neck out there and telling people “If your visit sucks, thatʼs my fault. If the train brakes down, thatʼs my fault. If you get mugged on Wabash, thatʼs my fault.”
It's also saying, “If you have an awesome time at Oak Street Beach, thatʼs my fault, too!” But few people seem to associate good things with the people responsible for them. Itʼs much easier to assign blame when thing go wrong.
Lightfoot is far from my favorite Chicago mayor, especially among this new generation. I disagree with a bunch of the things sheʼs done. But at least sheʼs trying to do things. And in ways big and small, she doesnʼt run from controversy or responsibility. Which makes her an old-style Chicago mayor.
What you see above is the result is my inability to clearly communicate what I wanted. I wanted an iced coffee in a paper cup. The reason was simple: Mr. Wolfʼs cold drink cups are boring unadorned plastic, and lack the cool wolf logo. I wanted the dapper wolf on my drink.
The baristas were nice enough, but perhaps it was heat stroke that prevented me from explaining what I wanted.
In the end, we compromised on the pictured frankendrink: Iced coffee poured in a plastic cup, and the plastic cup jammed in a paper cup. Close enough. Still good.